Monday, 15 February 2016
|
This post was brought to you by PubGalaxy. |
 |
Over the years, many types of players have emerged in the programmatic world, and many have evolved, going beyond the boundaries of classic definitions (if such even exist). Let’s take a look at the current role of ad networks in the traditional sense of the word – companies which represent publishers and bring together inventory, seeking the best match between supply and demand. For quite a while, ad networks did the job. In fact, that’s still a name that many people use as a collective term for all sorts of similar platforms. Lately, however, there seems to be a decline in the desired…
This story continues at The Next Web
