Friday, 12 February 2016
Runkeeper has been acquired by sportwear company Asics for an undisclosed sum, announced by the company’s CEO Jason Jacobs on Medium. Jacobs wrote that, “it seems clear that the fitness brands of the future will not just make physical products, but will be embedded in the consumer journey” so to him “partnering with Asics to fulfill this vision together makes a ton of sense.” Asics, which is based in Japan, primarily produces footwear and sports equipment. The sports company had previously pushed into the software world with its own app, My Asics, which has seen only mediocre success compared with competitors like the Nike+ app.…
This story continues at The Next Web
