Monday 18 April 2016
Stories are timeless representations of our experiences. We tell stories to make people laugh, to encourage friends, and even to spread celebrity gossip. As humans, we pay attention to stories because our brains are wired to do so. It helps us relate to the storyteller and remember the most important details. Businesses should leverage the power of storytelling for the same reasons. But the story doesn’t always need to be your own. Let consumers offer their unique experiences. This will increase brand awareness. And customer stories are more than just case studies. They encompass everything from reviews to user-generated content.…
This story continues at The Next Web
