Wednesday, 20 April 2016
Not content with grabbing ad dollars from TV networks across the world, Google went a step further by announcing that the adverts it serves on YouTube are better at convincing watchers to buy stuff. In a report seen by the Guardian, Matt Brittin, Google’s head honcho in Europe will say that 80 percent of the time, YouTube ads were more effective than TV ads later this week at an advertising conference. “We found that while TV maintains a powerful impact in the digital age, digital video is under-invested in several categories we measured in the UK, France and Germany,” said…
This story continues at The Next Web
