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- Long live link juice: Why backlinks are still key SEO signals
Posted by : Brij Bhushan
Tuesday 19 April 2016
The term “link juice” delivers over seven million results on Google, many of them linking to sites with outdated and often negative information about it. The term’s bad reputation comes from its association with the worlds of Black Hat SEO, spam, and unethical link-building. Some have even claimed that in the age of Facebook and Twitter, the value of links – and link juice itself – have been deprecated. Nothing could be further from the truth. Backlinks – the core of Google’s Page Rank system – are very much alive, according to a new study of one million search results…
This story continues at The Next Web