Tuesday 19 April 2016
Shazam made its name for its music recognition technology, and since then has tried to get users to scan anything from TV commercials, radio spots, and print ads. While it’s clear that Shazam has grown into more than just a song discovery tool, tomorrow the company will launch Shazam for Brands, an initiative to make just about everything Shazam-able. Shazam has worked with brands for quite a while, but the initiative will act as an official landing page for those interested in incorporation its technology into their marketing. It started with Coca-Cola – earlier this month, the two companies collaborated on a new…
This story continues at The Next Web
