Wednesday, 18 May 2016
The money’s starting to flow into Instagram. Thanks to the visual social network’s growing active user base, major ROI on direct response advertising, an average annual follower growth rate among brands of 100 percent and new advertising formats and capabilities being rolled out regularly, companies are investing heavily in Instagram-based promotion. For influential Instagram users seeking to cash in on the size and engagement levels of their followings, the outlook couldn’t be brighter. Let’s not forget – it took several solid years for the YouTube economy to gain enough momentum and maturity to get where it is today, with creators…
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