Tuesday 17 May 2016
Twitter is rolling out a beta program that will allow developers to add advertisements to tweets. By integrating Twitter Kit with MoPub publishing platform, ads can be piggybacked onto the content you’d normally find in a tweet. It’s the first time Twitter is letting developers advertise directly within Twitter, which will also relate to off-platform content as well. For the beta period, Twitter is only allowing tweets with ads to be seen in Android and iOS apps that utilize Twitter Kit for embedded timelines. That means third-party apps using Twitter as their social feed (the official NBA app is a…
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