Tuesday 17 May 2016
Apple has been trying to crack the home video game world for a long time, but despite its success on the mobile front, the company has so far been unable to fully penetrate a home market that still looks ripe for expansion. Its first attempt to get into the home console business came in the form of the Pippin in the 1990s, a partnership with Bandai that was an unmitigated failure. The tech company’s latest effort to become the hub of home entertainment, Apple TV, has had mixed results on the whole. Selling tens of millions of units is fine,…
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