Tuesday 13 September 2016
This is one of those news stories that feels completely surreal, but actually makes a lot of sense. AdBlock Plus, the maker of the plugin that’s caused an unfathomable amount of damage to the best business model for free online content, is getting into the ad-tech business. It’s an easily-made mistake to think that Eyeo, the German owners of AdBlock Plus, are inherently opposed to advertising. But they’re not. Rather, they’re against bad advertising, which fundamentally undermines the user’s experience and privacy. Since September, 2015 it has ran an Acceptable Ads policy, which allows users to whitelist adverts which have deemed to…
This story continues at The Next Web
