Wednesday 14 September 2016
Apple is known for its memorable ads and unlike last year, the company has taken an interesting approach with the teaser for its new iPhone 7. Accompanied by a barrage of fast cuts, mysterious sounds and violently blinking lights, the new Apple ad looks more like a horror movie starring the iPhone 7 than an actual phone commercial. Perhaps with the exception of the iPhone 7 heading in the very beginning, there’s little the commercial actually says. It’s dark and borderline obscure, but the visuals are seductively elegant and captivating. Instead of words, it speaks in innuendos: The owl’s vision hints at the phone’s…
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