Wednesday 21 September 2016
A lot can happen in three seconds. In fact, three seconds is all it takes for you to lose up to half of your website visitors. That’s right. Research as far back as 2010 and 2013 indicates that a loading time of three seconds leads to a 50 percent higher bounce rate and 22 percent fewer conversions than a loading time of just one. And remember, those stats were unearthed well before the massive rise of all thing mobile – e.g., Google’s “mobilgeddon” – made speed even more vital. While certainly not the sexiest tactic, loading time is so crucial…
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