The Australian has obtained confidential internal documents from Facebook that supposedly show how it’s possible for the company to take advantage of teenagers’ insecurities to benefit advertisers. The leaked document was written by two Australian Facebook execs and included how monitoring users’ posts, comments and interactions could help figure out when people felt “defeated”, “overwhelmed”, “stressed”, “anxious”, “stupid”, “nervous”, “silly”, “useless” and a “failure”. Information about users’ mood could therefore be added to the data that Facebook sells advertisers. Currently Facebook provides ad buyers with user’s personal information including relationship status, location, age, and how often and in what manner people use the social…
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Monday, 1 May 2017
