Monday 1 May 2017
The Ol Pejeta Conservancy, a 90,000 acre conservation area in Kenya’s Laikipia County, has partnered with Tinder, the leading social app for meeting new people, to launch a new campaign to raise awareness about Sudan, the only remaining male northern white rhino on the planet, whom they have dubbed as ‘The Most Eligible Bachelor in the World’. The goal of this campaign is to raise the $9 million needed to protect the northern white rhino from extinction. When Tinder users ‘swipe right’ on Sudan’s profile, they will be directed to a page from which they can donate towards this cause.…
This story continues at The Next Web
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