Monday 1 May 2017
Yik Yak, once a promising new social app, was quietly put down last week. The few people who still used it bemoaned the loss. But the app committed metaphorical seppuku quite some time ago and has only just succumbed to the bleeding. Yesterday I discovered #YikYak and today I learn that it's shutting down. Sorry, kids. By the time Mom shows up the party is over. — Georgia Stitt (@georgiastitt) April 29, 2017 Yik Yak shot itself in the foot when it fundamentally altered the platform: It moved away from the anonymity which made its app so appealing to millennials in…
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