Posted by : Brij Bhushan Sunday, 10 September 2017


In my 25 years in creative industries, the way we have worked has never felt right. Like some kind of industrial revolution hangover — a time when work was boring, uncomfortable and dangerous — it appears people still need to be coerced with carrots and sticks into being productive. Even in 2017 the starting point for employers still sounds most often like: “you don’t enjoy working, so I’m going to make you. And to make sure I can make you, I’m going to make you come to this same place at this same time every day”. But having an aversion…

This story continues at The Next Web

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