Saturday, 2 December 2017
Have you ever been to an IKEA concept store? If you’ve ever visited one, you were part of one big experiment. The Swedish company has been using these concept centers for something you wouldn’t expect. Not long ago, I visited one near my hometown. Yours truly naively thought they’d be selling ‘concept’ furniture… Nothing could be further from the truth. All your movements and actions are meticulously monitored while you think you’re just browsing the store. This is how IKEA puts it: We believe in learning by doing. We operate the IKEA Concept Center in Delft, the Netherlands, where shopping,…
This story continues at The Next Web
