Monday 29 October 2018
De Beers, the world’s leading diamond producer by gem value, has just announced a deal with Alrosa, perhaps the most critical partner in its quest to port the entire diamond industry to the blockchain. In a press release, De Beers revealed Alrosa, the Russian diamond-mining conglomerate, will join its blockchain pilot program, Tracr, designed to test blockchain effect on boosting consumer confidence in the authenticity and quality of diamonds in retail markets. “To provide true traceability, diamonds must be tracked from their point of production,” said De Beers chief executive Bruce Cleaver. “[…] The collective efforts of the world’s two…
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