Friday, 26 April 2019
In an age when traditional media channels have lost their power to capture our attention, marketing professionals are forced to adapt. Prime TV airtime is no longer the most desired advertising real estate — now brands are willing to pay millions of dollars for an influencer ad campaign on Instagram. How did we get here and what’s the future of the influencer marketing industry? I caught up with Pamela Kaupinen from HelloSociety to find out. As the former Executive Director of Marketing at GQ Magazine and the driving force behind the hugely successful sub-brand GQ Insider, Kaupinen has an impressive track…
This story continues at The Next Web
