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- This ad agency is creating fake worlds to sell real products
Posted by : Brij Bhushan
Wednesday, 24 April 2019
I’m sitting at my laptop. The year is 2019, but the website I’m visiting feels oddly out of this time. It could’ve been built in the early days of the internet – or in a dystopian future where humans are desperately trying to resuscitate our once-thriving digital culture. The design is minimalistic – mostly black and white, with every shade of grey in between. Whenever I move my cursor, the site responds with a menacing synthetic sound, resembling the tonality of a broken theremin from the early 1900s. “Who built this thing?,” I ask myself, as I seek clues about…
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