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- How Lush became an ethical champion without bragging about it
Posted by : Brij Bhushan
Tuesday 10 September 2019
You see it more and more — businesses labeling themselves as “ethical,” “eco-friendly,” “sustainable,” and “transparent,” but with very little to show for it. It would be great if we lived in a world where all businesses practiced what they preached, and took on sustainable and fair business practices. But these moral high grounds have become a new playground for marketing teams, with little to no oversight into if they are following through on their promises. It’s for this reason that Lush, the UK-based handmade cosmetics company, rejects these labels altogether. TNW recently spoke with Hilary Jones, Lush’s Ethical Director,…
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