Monday 16 September 2019
Over the past 18 months, I have talked to over a hundred VR/AR content creators, from large teams to indie developers working from their garage. I like to understand the vision behind their creation, which leads to passionate responses. Invariably, these creators are incredibly tech savvy and passionate about the design and development of their content. My next question is generally around the go to market strategy and how their VR/AR app will be promoted. Invariably, creators are caught in the hype and excitement of building great content, and a tad unrealistic about this aspect of their business. Most of…
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