Friday 25 October 2019
Are today’s direct-to-consumer (DTC) brands losing steam? With products from mattresses to beauty to food being delivered straight to the consumer’s doorstep, how are brands able to differentiate themselves from the competition? And with brands being laser focused on the shopper, are brands giving consumers too much control over how brand relationships are built and the content that brands put forth? Whatever the answers are, it’s clear we’re reaching a pivotal point in the DTC evolution. On the one hand, VCs continue to invest billions of dollars each year to help consumer brands grow, with the hopes that they will…
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