Monday 4 November 2019
I could write a 1,000-word post naming all of the things a great piece of content should be: succinct, actionable, emotional, etc. The list of adjectives is massive. But there’s one I always come back to — one that applies to every single thing you’ll ever write. Content needs to be obviously relevant to its audience. Sometimes we get caught up in what we want to say, we forget to ensure the readers will be able to see themselves in what we create. I’ll explain why this is so important and how you can incorporate this principle in all types…
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