Thursday, 21 November 2019
Google has become the latest company to reconsider its approach to political ads. The internet giant has announced a crack down on political ads that limits advertisers from targeting ads based on voters’ political leanings or public voter records. Outlining its new approach to microtargeting of election ads, the company said it’s limiting ad targeting to voters based on age, gender, and general location at the zip code level. While ads based on an individual’s specific location or those with false claims will no longer be allowed, contextual targeting — i.e. serving ads to people based on their reading or…
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