Thursday, 14 November 2019
Hyper-personalization is one of the latest marketing trends in the spotlight. A study by Epsilon found that 80 percent of consumers were more likely to do business with a company if it offered well targeted, meaningful, and personalized experiences. More consumers are demanding personalization and have even come to expect it. Traditional personalization uses basic customer data, limiting itself to simple tactics like addressing customers with their first name in the subject line. Meanwhile, hyper-personalization goes a step further by using real-time data to deliver more relevant communications to consumers. This more advanced personalization uses data focused on consumer browsing,…
This story continues at The Next Web
