Tuesday 12 November 2019
Instagram has finally launched its first weapon in the war against TikTok– Reels. TechCrunch and Variety reported The editing feature residing in the Stories section launched today in Brazil. The feature lets anyone shoot 15-second videos that can be edited with music from other videos – just like TikTok. The company wants to popularize the format by promoting it through hashtags. “I think [about] Musically before TikTok, and TikTok deserves a ton of credit for popularizing this format,” Robby Stein, Instagram’s director of product management told TechCrunch. This is quite similar to what CEO Kevin Systrom said about Snapchat when the company launched…
This story continues at The Next Web
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