Posted by : Brij Bhushan Thursday, 14 November 2019


Welcome to Riding Nerdy, TNW’s fortnightly dive into bicycle-based tech, where we go into too much detail and geek out on all things related to pedal-powered gadgets. Cycling is dangerous. In Britain more than 100 cyclists are killed and more than 3,000 are seriously injured each year. Reducing these numbers is no small task.  But one plucky startup from Britain, backed by ex-pro and Australian national road cycling champion Simon Gerrans, thinks it can make cycling safer with its 3D-printed fully-custom bicycle helmet.  Earlier this year, I got to see how the company — called HEXR — was manufacturing its…

This story continues at The Next Web

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