Wednesday, 20 November 2019
Norwegian Mitsubishi subsidiary Cermaq is putting salmon on the blockchain and feeding it to the French. Cermaq’s ‘blockchainified’ salmon will be sold by French food company Labeyrie. A press release notes consumers will be able to scan special QR codes on Labeyrie labels to receive comprehensive details about the salmon‘s journey “from egg to store.” Marketing materials refer to these tidbits as a “CV,” which will feature the salmon’s origin, how it was farmed, its size upon transference into seawater, as well as the farming facility’s location. Health and welfare information will also reportedly be shared, including the salmon’s diet,…
This story continues at The Next Web
