Wednesday 6 November 2019
You’ve probably encountered a pair of shoes that won’t stop following you around the internet, appearing in advertisements on different sites for weeks. Today, the vast majority of advertising is targeted – that is, you see an ad because an advertiser thinks that you, specifically, might be interested in what they have to offer. You may have visited a store page for a pair of shoes, or maybe there’s something in your internet browsing history that places you in their target demographic. While many websites offer a way to opt-out of targeted advertisements or unwanted emails, we discovered in our…
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