Monday 10 February 2020
If you’re selling Software-as-a-Service (SaaS), you could do worse than follow the example of tech giants like Slack, Dropbox, Survey Monkey, Altassian, etc. These super-successful companies have done awfully well with a “product-led growth” approach, and it makes sense to emulate them. I’m not too proud to say my team cribbed off their playbook, as we managed to recently sail past 1,000 enterprise clients for our own SaaS solution by doing so. I believe the reason why this approach is working so well for tech ventures is a simple one: It’s about recognizing reality. The customer is now in charge…
This story continues at The Next Web
