Wednesday, 12 February 2020
Unfortunately, most of us in the ecommerce scene know the problem of ‘cart abandonment’ all too well. The phenomenon describes the process when an engaged customer adds your product to the cart, but for some reason does not complete the purchase. Imagine an “almost converted” customer who does not contribute to the conversions and ROI. Sad isn’t it? Although the cart abandonment rate has fallen to 75.6% in the year 2018 when compared to 79.2% in 2017, marketers continue to struggle with the problem of cart abandonment as the total loss has been estimated at around $4.6 trillion. Luckily, I’ve…
This story continues at The Next Web
