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- Designers should understand users make most decisions without rational thinking
Posted by : Brij Bhushan
Saturday, 7 March 2020
Did you know TNW Conference has a track fully dedicated to exploring new design trends this year? Check out the full ‘Sprint‘ program here. Do you view yourself as Mr. Spock when it comes to decision-making? Do you believe that you make decisions based on facts? That you consider relevant facts and make the best decision based on that? Yeah, you do. Right? And I guess you suspect where I am going with this… In this article, I will present some facts that will change the way you think about decision-making, and that are extremely useful when working as a designer. Susan…
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