Monday 16 November 2020
People remember what makes them feel. Content is no different. If you want something to resonate with audiences, you need to tap into what emotions you’re addressing. If you don’t have a handle on this, you won’t execute the content as well as you could have, and you may not engage as many people as you’d anticipated. Here are some best practices I’ve found when it comes to fusing emotion and content. Don’t overlook positive emotions In a recent study, my team at Fractl examined the emotions that are prevalent across top news sites, as part of our job is…
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