Monday 9 November 2020
After the success of Burger King’s Impossible Whopper, McDonald’s today revealed it will be widely rolling out its own plant-based option next year: say hello to the McPlant. Yes, that’s the actual name they’re going with. McDonald’s announced it would begin testing its new plant-based burger in select markets starting in 2021, before potentially expanding to other regions. The company trialed a plant-based burger using Beyond Meat patties last year in Canada, and indeed Beyond told CNBC it co-created the new burger with McDonald’s. It’s not clear, however, to what extent Beyond will be involved with the McPlant as a final…
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