Wednesday 18 November 2020
It seems YouTube wants a slice of Spotify‘s metaphorical pie: the company has announced it’s introducing audio-only ads on its platform. In a blog post, product manager Melissa Hsieh Nikolic said the feature, which is still in beta, was “designed to connect your brand with audiences in engaged and ambient listening on YouTube.” “Audio ads are characterized by creatives where the audio soundtrack plays the starring role in delivering your message. The visual component is typically a still image or simple animation,” Nikolic added. “In our months of alpha testing, we found that more than 75% of measured audio ad campaigns…
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