Tuesday, 9 March 2021
Maybe it’s a power move. Maybe it’s an attempt to stay relevant. Maybe it’s being genuine. Whatever the case, BMW’s CFO Nicholas Peter seems intent on going head-to-head with the Apple Car. In an interview with Bloomberg, published yesterday, Peter made a number of attestations laying down the challenge to the Apple Car. Peter nonchalantly welcomed the potential newcomer to the market, suggesting that BMW is either totally not worried about the threat the Apple Car poses, or is putting on a brave face. [Read: How do you build a pet-friendly gadget? We asked experts and animal owners] “I sleep very…
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