Wednesday, 31 March 2021
If you are in the thick of rolling out a subscription business model, it’s not news to you that you’ve just fundamentally changed your relationship with your customer. Where once you focused on lots of one-and-done transactions to drive quarterly revenue growth, now you need to optimize long-term relationships and boost average customer lifetime value (CLTV) across the entire subscription business lifecycle. I know that’s a tall order, but the path to success is straightforward. For me, the key is to leverage the massive volumes of data produced throughout your subscribers’ lifecycles — from acquisition to renewal — and transform…
This story continues at The Next Web
