Monday, 15 March 2021
How do you know when it’s time to kill a product? It’s certainly not a decision to take lightly. In 2011, Netflix tried to steer customers away from mailed DVDs and dropped a 60% price increase in the midst of a recession. That year, the company lost 800,000 customers, its stock price tanked almost 80%, and their management team got turned into a Saturday Night Live sketch. Let’s use Netflix’s move as an example of what not to do. But what should we do then? A decade after the Netflix debacle comes an excellent example of smart product editing from…
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