Thursday 13 May 2021
If you’ve ever spent some amount of time trying to find a really good toaster, then you’ve probably heard the name Balmuda. The Japanese company’s $329 bread heater has something of a cult-like following due to its fancy design that uses steam for an enhanced texture. But according to Nikkei Asia, the company is getting ready to enter an altogether new product category: smartphones. To be fair to Balmuda, it doesn’t just make a high-end toaster; the company produces all sorts of home appliances, from fans, to lanterns, to air purifiers. But a smartphone is another beast entirely. Balmuda CEO Gen Terao…
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