Monday, 31 May 2021
Google plans to ditch third-party cookies on Chrome next year — just like Apple’s Safari and Mozilla’s Firefox browser has done. To replace the cookies system, the company introduced a new product called Privacy Sandbox that will let advertisers gather some amount of data without compromising users’ data integrity. Last week, the company has assured that it won’t build any backdoors to this sandbox for its own apps. Jerry Dischler, the company’s VP for Ads, said at a virtual marketing event that the company’s own app won’t take any shortcuts: We’ll be using these APIs for our own ads and measurement…
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