Friday, 21 May 2021
Welcome to SHIFT Basics, a collection of tips, explainers, guides, and advice to keep you up to speed with mobility tech. Whenever a new model hits the road for testing, car nerds are always keen to get a first look. But as much as you might want to, automakers sure don’t want you to see everything. It’s common practice for car companies to use a type of “camouflage” when they’re testing pre-production vehicles. Credit: Chris Doane Automotive Three simple reasons why Firstly, secrecy is a key marketing strategy. Covering a new model with camo and mystery only increases the anticipation and curiosity…
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