Wednesday, 16 June 2021
Let’s get one thing out of the way early: I’m not anti-sales. I’d just say I’m more pro-customer and product. And by focusing on these two areas, I’ve been able to scale my company to more than 20,000 customers in 90 countries without a sales team. Before jumping on the no-sales train, though, I think it’s essential you first understand why I’ve developed this philosophy. Putting customers on the same side of the table As a business owner, I’ve been blessed to purchase solutions from some incredibly technical, responsive, and supportive salespeople. They’ve been a delight to work with, and…
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