Thursday 4 November 2021
With brands increasingly engaging in social change campaigns and leveraging their influence to be “purpose-led”, the time has come to ask a couple of big questions: is this a viable strategy, and how skeptical should we be of so-called “brand activism”? In recent weeks alone, Ben & Jerry’s has launched a new ice-cream flavor called “Change is Brewing” to support Black-owned businesses and raise awareness of the People’s Response Act, proposed legislation to establish a new public safety agency in the US. Lego declared it would promote inclusive play and address harmful gender stereotypes with its toys. Mars Food rebranded…
This story continues at The Next Web
