Posted by : Brij Bhushan Thursday, 13 January 2022


The music industry is changing. Revenue from recorded music sales has been evolving for over a decade through streaming, and the trend shows no sign of reversing. Although as a macro trend the accessibility of streaming is positive, it offers a revenue pool that is less accessible to undiscovered, underground, and niche artists without a full-scale team behind them. This problem is not unique to the music industry; it is symptomatic of a more significant trend towards disintermediation, in which consumers are increasingly getting their content and services directly from technology layer providers, and seldomly from sources closer to the…

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