Tuesday 22 May 2018
2017 marked a major milestone in the world of advertising: it was the first year on record that global digital ad spending exceeded global TV ad spending. Worldwide, advertisers spent $209 billion on digital, compared to $178 billion for TV. The digital marketing sphere has come a long way from spammy pop-ups, now encompassing everything from SEO and content marketing to YouTube ad placements. Despite new messaging tools and increased spending, digital advertising is still rife with challenges. Many startups waste a significant portion of their budget due to inefficiencies in marketing processes or by working with less-than-stellar ad partners.…
This story continues at The Next Web
