Instagram previews how ads will look in its apps, will push a one-time sample ad to US users next week
Instagram today revealed how ads will look like on the social network. The company further says it plans to post a one-time sample ad for US users next week.
Here is the ad in question:
Earlier this month, Instagram confirmed ‘occasional’ in-feed image and video ads were coming to the US. The Facebook-owned company wouldn’t give timing details beyond “in the next couple of months.”
Today, the company still won’t give a specific date, or even a month, but it is starting to show off its design for the ads. Here’s another example (this one won’t show up next week):
As Instagram notes on its updated about ads page, there are two things that differentiates ads from regular content. First off, there is a Sponsored label in the top-right corner. Secondly, in the bottom-right corner, there’s an option to hide the photo or video and provide feedback.
This gives Instagram users some control, although they won’t have the ability to turn off advertising. Just like on Facebook, if you see an ad you don’t like, you can hide it and provide feedback about what didn’t feel right, but that’s about it.
See also – Facebook doesn’t need ads to monetize Instagram and Instagram rolls back advertising section of Terms of Service to original, in place since 2010
Top Image Credit: Thomas Coes/Getty Images
