Thursday 28 January 2016
While App Store Optimization (ASO) continues to be a fundamental acquisition strategy, are we starting to see trends that point to it moving away from keywords to more elaborate strategies such as retention and app indexing? With both Google and Apple getting more sophisticated with their ranking algorithm, developers can no longer rely on simply keyword stuffing their app name and description. As ASO continues to evolve, I reached out to several experts in app marketing, and have also drawn on my own expertise, to bring you this list of future trends we expect to see in ASO for the…
This story continues at The Next Web
