Posted by : Brij Bhushan Friday 15 January 2016

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Although most of the time ridesharing data doesn’t inherently work in the customer’s favor (curse you, surge pricing!), now is the perfect time to take advantage of the historical “winter slump” for both Uber and Lyft. Today, Lyft announced via blog post that it is cutting its prices in cities across North America. These cities include high-volume places for ride-sharing, including San Francisco. The company directly mentioned the low volume of rides in the post. “Lowering prices during a seasonally slow time, like the cold winter months, helps us make sure you can always get safe, affordable rides wherever you’re…

This story continues at The Next Web

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